Unique AI-created visuals that stand out from stock footage.
Stock libraries are finite and shared. Once enough people make videos on the same topic, everyone ends up using the same twelve clips, and the visuals stop carrying any information at all.
AI-generated b-roll is generated per script rather than retrieved from a catalogue, so the visuals correspond to what the narration is actually saying, including for subjects no stock library covers.
Paste narration or describe the topic. Visual selection is driven by the script's content, so a specific script produces more specific imagery.
Set b-roll to AI images to generate every visual, or mixed to combine generated imagery with real footage where real footage is stronger.
Choose the narrator. Visuals are timed to the narration, so the voice and pacing determine when each image appears.
Check that the images match the claims being made. This is the step worth spending time on, since a mismatched visual is more distracting than a plain one.
The finished video goes to your posting queue for TikTok, Reels and YouTube Shorts.
Stock clips are well shot. The difficulty is that every creator in a niche draws from the same libraries, searching the same keywords and getting the same results, so viewers develop a kind of blindness to them. The footage stops registering as information and becomes wallpaper.
There's a second problem: stock is organised around generic concepts. Search "teamwork" and you get people in a meeting room pointing at a whiteboard. If your script is about a specific mechanism, an accounting quirk, an algorithm change, a chemical process, nothing in the library depicts it, so people default to something vaguely related and the visual carries no meaning.
Generated b-roll addresses both. It's produced for your script rather than retrieved, so it isn't shared with everyone else in your niche, and it can depict things that were never filmed.
AI visuals are not universally better. For anything where authenticity is the point, a real product, a real location, a real person, real footage is more persuasive and generated imagery actively undermines the claim.
Generated visuals are strongest for abstract or conceptual material: explaining a system, illustrating a metaphor, depicting a scenario that would be impractical to film. They're weakest where the viewer is implicitly being asked to believe something exists.
This is why mixed mode is the sensible default for most channels. Use real footage where reality matters and generated imagery where it doesn't, rather than committing to one for the whole video.
TikTok, Instagram and YouTube all now expect AI-generated content to be labelled, and each provides a disclosure toggle at upload. Using it is straightforward and does not suppress reach on its own.
The rules that carry real consequences concern synthetic depictions of real people and misleading content presented as authentic. Generated b-roll illustrating your own narration is not what those policies are aimed at, but generated footage of an identifiable person is a different matter.
The practical guidance is simple: label it, don't use it to imply something happened that didn't, and keep generated imagery away from claims about real events.
How visuals get chosen and timed to the script.
OpenFree toolThe real-footage counterpart to this page.
OpenVideo generatorFull videos without appearing on camera.
OpenFeatureThe capability inside the automated pipeline.
OpenVideo generatorGenerate the script and the visuals together.
OpenCompareGenerating visuals vs repurposing existing media.
OpenShortFast writes the script, generates the video, adds captions, and posts it to TikTok, Reels, and YouTube Shorts for you, every day.
Discover other AI-powered tools to speed up your content workflow.
Format captions with emojis, line breaks, and CTAs for engagement.
Learn moreToolTurn a topic or script into a finished vertical video, with real stock footage, voiceover and captions, without ever appearing on camera.
Learn moreToolEnter your topic and get 20 scroll-stopping opening lines, each built on a proven formula, with the reason it works.
Learn moreToolGenerate openings for Reels, where saves and shares carry more weight than raw watch time.
Learn moreToolValidate an Instagram handle against Instagram's rules, see what's wrong with it, and get brandable alternatives you can actually claim.
Learn moreToolDescribe your idea, get a complete video in minutes.
Learn more